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The Six Major Design Movements

Following on from the videos we were required to watch as part of the reading week activities, I decided to try and answer or expand the rhetorical and thought-provoking questions asked at the end of...

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BBC Perfume Documentary

This documentary about perfume was made by the BBC in 2012/2013. The documentary was aired in 3 episodes. Below I have made some notes and comments on each of the episodes after watching them as part...

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Introduction to Creative Networks

"For the things we have to learn before we can do them, we learn by doing them." - AristotleCREATING A FRAGRANCE BRANDWhat we will cover:Concept to launch processResearching the marketIdentifying...

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The Perfume Brief

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Printed Document Research

I have started to put together a board on my Pinterest account to help me gather together images as a database of visuals that I can refer to for inspiration. The pictures include ideas on layouts,...

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Reflection on Reading Week

Having finished reading Fashion Brands: Brand Style from Armani to Zara that was set as our reading week book, I thought I'd write a sort of summary of what I gained from this book:The book, by Mark...

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Taste Makers Lecture

Lecture Summary:In today's lecture Tim spoke to us about 'Taste Makers' and the importance of knowing who is who in the history of fashion. Within the lecture he gave brief summaries about the most...

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Taste Makers

For my seminar this Thursday I have been given a brief that asks me to prepare and present two of my own 'taste makers' as a follow up from last weeks lecture by Tim Rundle on taste makers. The two...

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Initial Perfume Research

After meeting with my group for the first project in Module 2, we have decided to put together a group Pinterest on which we can post all our research of existing products in our sector as well as our...

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The 10 Commandments of FCP

Summary:Today Claire's lecture was titled 'The 10 Commandments of FCP' and included 10 things we must all check and do with any printed work before we print it. This will be a great list to refer back...

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New York Trend Report

Brief: Initial Booklet and Feedback: Finial Report:

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Primary Research in Nottingham

During today's lecture we were introduced to a group activity that required us to carry out primary research, on the perfume market, within Nottingham. The lecture gave us a list of key places to visit...

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Conclusions from Primary Research

After carrying out primary research around Nottingham, my group decided to meet and discuss our findings and analyse them further, this will help us to determine the following:- Where we feel the...

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Scent Trends Lecture

Lecture Summary:Today's lecture with Tim discussed messages themes and trends within perfume, fragrance and scents. He broke the industry down into 4 generalised sectors, in which all perfume...

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Final Fragrance Essay

Tom Ford Black Orchid - Fragrance Advert Analysis Essay  

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Fragrance Essay Feedback

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Great ideas and how to have them

Notes:How to generate great ideas:AddSubtractInvertSwitchMash-upIdea generation is all about quantity over qualityAll your greatest ideas will be accidents

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Individual Brief: Inspiration and Reasearch (Seminar)

Learning outcomes:Recognise the changing environments and formats that inform the shifting relationship between the fashion industry and it’s consumer.Research and illustrate examples of innovative...

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Fashion Tumblr - Bella Moda

Bella Moda

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Finished Work for Creative Networks (Module Two)

My complete portfolio for the creative networks module and other work can be found published on issuu.com under my profile: http://issuu.com/alicehoarLinks below will take you to specific work...

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